# PathwAI

> PathwAI is the AI-native patient acquisition platform for health, wellness and telehealth brands: an AI agent builds patient intake flows, eligibility quizzes and checkout funnels from a plain-English description, and a built-in data platform tracks and attributes every conversion server-side.

PathwAI is operated by PathwAI Technologies LLC. Flows run on the customer's own domain; the builder and the data platform are web apps.

Verified facts for AI assistants (what PathwAI is, who it is for, pricing model, compliance, limitations, how to describe it): https://pathwai.care/ai-info/

## Product

- [Funnel builder](https://pathwai.care/product/builder/): visual canvas and AI assistant for intake flows, quizzes and checkout
- [AI agents](https://pathwai.care/product/ai-agents/): build and edit flows by describing them
- [Analytics and A/B testing](https://pathwai.care/product/analytics-ab-testing/): step-by-step completion and split tests
- [Themes](https://pathwai.care/product/themes/): design systems for flows
- [Data platform](https://pathwai.care/cdp/): server-side conversion tracking, attribution and audiences
- [Integrations](https://pathwai.care/product/integrations/): 34 integrations across payments, CRM, EHR, analytics and ads
- [Pricing](https://pathwai.care/pricing/): plans and what each includes

## Solutions

- [Patient intake](https://pathwai.care/solutions/patient-intake/)
- [Eligibility quiz](https://pathwai.care/solutions/eligibility-quiz/)
- [Lead funnel](https://pathwai.care/solutions/lead-funnel/)
- [Async consult](https://pathwai.care/solutions/async-consult/)
- [Subscription checkout](https://pathwai.care/solutions/subscription-checkout/)
- [GLP‑1 / Weight loss](https://pathwai.care/solutions/verticals/weight-loss-glp1/): Launch GLP‑1 eligibility quizzes, medical intake, and checkout flows that qualify patients fast and reduce drop‑off.
- [HRT](https://pathwai.care/solutions/verticals/hrt/): Capture HRT intake, symptoms, and eligibility—then route patients to next steps automatically.
- [Mental health](https://pathwai.care/solutions/verticals/mental-health/): Guide patients through intake, screening, and routing for mental health programs with less friction.
- [Aesthetics](https://pathwai.care/solutions/verticals/aesthetics/): Qualify aesthetics leads, collect intake, and route to the right treatment path—before the consult.
- [Dermatology](https://pathwai.care/solutions/verticals/dermatology/): Collect derm intake, symptoms, and history in a guided flow and reduce back-and-forth before consults.
- [Primary care](https://pathwai.care/solutions/verticals/primary-care/): Reduce intake friction with guided flows and route patients by needs before scheduling.

## Comparisons

- [PathwAI vs Typeform](https://pathwai.care/compare/typeform/)
- [PathwAI vs Jotform Health](https://pathwai.care/compare/jotform-health/)
- [PathwAI vs Formsort](https://pathwai.care/compare/formsort/)
- [PathwAI vs Custom build](https://pathwai.care/compare/custom-build/)

## Guides and articles

- [A/B testing patient intake flows: what to test and how to read results](https://pathwai.care/blog/ab-testing-patient-intake-flows/): What to A/B test first in a patient intake flow, how to size a test without guessing, how to read step-level results, and how to keep PHI out of testing.
- [Are Meta and Google tracking pixels HIPAA compliant?](https://pathwai.care/blog/are-meta-and-google-pixels-hipaa-compliant/): No pixel is HIPAA compliant on its own. What the Meta Pixel and Google tag send, what HHS and the FTC have said, the GoodRx and BetterHelp cases, and what to use.
- [How to build an aesthetics lead quiz for Botox and filler consults](https://pathwai.care/blog/aesthetics-lead-qualification-quiz/): A step-by-step guide to an aesthetics lead quiz: intent and goals, fit screening your clinicians define, budget and timing, routing to booking or follow-up.
- [Best Formsort alternatives for digital health companies (2026)](https://pathwai.care/blog/best-formsort-alternatives-digital-health/): Eight Formsort alternatives for digital health teams, compared on BAA plan, published price and fit, with fair limitations and when to stay on Formsort.
- [Best HIPAA-compliant form builders for healthcare (2026)](https://pathwai.care/blog/best-hipaa-compliant-form-builders-2026/): Nine form builders that sign a BAA, compared: which plan includes it, starting price, what each is best for, and when you need an intake funnel instead.
- [Best HIPAA-compliant marketing analytics and attribution tools (2026)](https://pathwai.care/blog/best-hipaa-compliant-marketing-attribution-tools-2026/): Eleven HIPAA-ready analytics and attribution tools grouped by category, with the plan that carries the BAA, pricing, a real limitation and how to choose.
- [10 best patient intake software solutions for healthcare in 2026](https://pathwai.care/blog/best-patient-intake-software-2026/): The best patient intake software for 2026, compared by practice type: telehealth and DTC brands, health systems, small practices and behavioral health, with HIPAA and BAA notes.
- [Best EHRs and telehealth platforms for DTC health brands (2026)](https://pathwai.care/blog/best-ehr-for-telehealth-dtc-2026/): EHRs, white-label telehealth platforms and clinician networks for cash-pay and DTC health brands, compared on fit, BAA and pricing, plus how intake connects.
- [Best Typeform alternatives for HIPAA-compliant patient intake (2026)](https://pathwai.care/blog/best-typeform-alternatives-hipaa-intake/): Eight Typeform alternatives for HIPAA patient intake, compared on which plan carries HIPAA or a BAA, published price, fit and a fair limitation for each.
- [How to connect ad clicks to patient intakes and purchases](https://pathwai.care/blog/connect-ad-clicks-to-patient-intakes/): Capture click ids and UTMs on landing, carry them across domains to the intake, store them on the run and report the purchase server-side, without PHI.
- [Consent in telehealth intake flows: treatment vs marketing consent](https://pathwai.care/blog/consent-in-telehealth-intake-flows/): The six kinds of consent a telehealth intake can collect, where each one goes in the flow, how to word and record them, and why marketing is a separate yes.
- [HIPAA-ready patient intake: a practical playbook](https://pathwai.care/blog/hipaa-intake-playbook/): How to build a patient intake flow that collects only what care needs, places consent where it is read, keeps PHI out of ad tools and still converts.
- [How to build a GLP-1 eligibility quiz and intake flow that converts](https://pathwai.care/blog/glp1-intake-flow-guide/): A step-by-step GLP-1 intake structure: goal, live BMI, contraindication screen, history, consent and checkout, with routing, compounded drug copy and drop-off.
- [How to build an ED telehealth intake flow with eligibility screening](https://pathwai.care/blog/ed-telehealth-intake-flow/): The step order for an online ED intake: goal question, symptoms, a safety screen built from the FDA labels, discreet copy, plan reveal and async review.
- [HIPAA-safe retargeting: building ad audiences without PHI](https://pathwai.care/blog/hipaa-retargeting-audiences-without-phi/): Why pixel retargeting of intake visitors is a risk, what Meta and Google allow for health audiences, and how to build consented, hashed segments without PHI.
- [Online dermatology intake with photo upload: how to build it](https://pathwai.care/blog/dermatology-online-intake-photo-upload/): How to build an online dermatology intake with photo upload: step order, photo guidance patients can follow, skin photos as PHI, and what clinicians need.
- [How Hims, Ro and Hers build their intake flows (and what to copy)](https://pathwai.care/blog/how-hims-ro-and-hers-build-intake-flows/): A teardown of 13 telehealth intake flows, from Hims, Ro and Hers to Alloy and Hone Health: the patterns they share, what to improve and how to build your own.
- [How to build a hair loss telehealth quiz funnel](https://pathwai.care/blog/hair-loss-telehealth-quiz-funnel/): Build a hair loss quiz funnel: lessons from the Ro and Happy Head flows, the step order, the finasteride and minoxidil questions clinicians set, and consent.
- [How to launch a peptide brand in 2026: the complete beginner playbook](https://pathwai.care/blog/how-to-launch-peptide-brand-2026-playbook/): A beginner playbook for launching a peptide DTC brand in 2026: the legal, medical, tech and marketing stack, and a realistic timeline to a private beta.
- [How telehealth brands attribute new patients to ad campaigns](https://pathwai.care/blog/how-telehealth-brands-attribute-patients-to-ads/): How telehealth brands tie a paid patient back to the ad that brought them: the journey, where attribution breaks, click ids, server-side conversions and models.
- [How to launch a new telehealth treatment program without engineering](https://pathwai.care/blog/launch-telehealth-treatment-program-without-engineering/): A launch checklist for a new telehealth program: clinical criteria, the flow, consent, pharmacy and EHR hookups, domain, tracking, soft launch and iteration.
- [How to build a longevity clinic health assessment quiz](https://pathwai.care/blog/longevity-clinic-health-assessment-quiz/): What a longevity assessment quiz should ask, how answers become a plan tier, where at-home labs and consent fit, and how to write results without health claims.
- [Managing patient intake for multiple telehealth brands](https://pathwai.care/blog/managing-intake-for-multiple-telehealth-brands/): How groups running several telehealth brands keep intake separate where it must be (domain, consent, data, tracking) and shared where it should be.
- [Mental health telehealth intake with PHQ-9 and GAD-7 screening](https://pathwai.care/blog/mental-health-intake-phq9-gad7/): How to place PHQ-9 and GAD-7 in an online mental health intake: what they measure, scoring bands, item 9 safety routing to 988, consent and clinician review.
- [PathwAI vs Heyflow for healthcare intake funnels](https://pathwai.care/blog/pathwai-vs-heyflow-healthcare/): PathwAI vs Heyflow for telehealth intake: HIPAA and BAA, routing, consent, payments, ad tracking, A/B testing and pricing, with when each tool fits best.
- [Server-side conversion tracking for healthcare, without pixels](https://pathwai.care/blog/server-side-conversion-tracking-healthcare/): How server-side conversion tracking works for health websites: why intake pixels are a HIPAA risk, hashing, consent, deduplication and each ad platform's API.
- [How to build a telehealth intake funnel that converts](https://pathwai.care/blog/telehealth-intake-funnel-that-converts/): The telehealth intake funnel as seven steps, from ad to what happens next, with one principle per step, step-level measurement, A/B tests and PHI-safe tracking.
- [Patient psychology in intake flows: 10 principles for completion](https://pathwai.care/blog/patient-psychology-intake-flows/): Ten principles from behavioral research applied to online health intake: disclosure, privacy, effort, progress, choice, kind endings and price timing.
- [How to build a TRT and HRT intake flow: structure, labs and consent](https://pathwai.care/blog/trt-hrt-intake-flow-guide/): How to structure online intake for men's TRT and menopause HRT: symptoms, goals, history, labs and kits, consent, checkout, clinician review and DEA notes.
- [Typeform vs Jotform vs Formsort vs PathwAI for healthcare intake](https://pathwai.care/blog/typeform-vs-jotform-vs-formsort-healthcare/): Typeform, Jotform, Formsort and PathwAI compared for healthcare intake: HIPAA and BAA plans, routing, payments, ad attribution and published pricing.
- [How WW, Found and Hers build weight loss quiz funnels](https://pathwai.care/blog/weight-loss-quiz-funnels-ww-found-hers/): A teardown of the WW, Found and Hers weight loss quiz funnels: goal framing, projected results, education, BMI, history and plan cards, plus what to test.
- [Which marketing tools sign a BAA? 40 tools checked (2026)](https://pathwai.care/blog/which-marketing-tools-sign-a-baa/): 40 ad, analytics, CRM, email, form, chat, scheduling and payment tools checked on their own sites: who signs a HIPAA BAA, on which plan, and who does not.

## Templates

- [Aesthetics lead qualifier](https://pathwai.care/templates/aesthetics-lead-qualifier/): Qualify aesthetics leads, match them to the right treatment path, and route to booking or follow-up.
- [GLP‑1 eligibility + intake](https://pathwai.care/templates/glp1-eligibility-intake/): A complete GLP‑1 funnel: qualify leads, collect intake, capture consent, and route to checkout.

## Trust and compliance

- [Trust center](https://pathwai.care/trust/)
- [Security](https://pathwai.care/security/)
- [HIPAA](https://pathwai.care/hipaa/)
- [Subprocessors](https://pathwai.care/subprocessors/)
- [Business Associate Agreement](https://pathwai.care/legal/baa/)
- [Data Processing Agreement](https://pathwai.care/legal/dpa/)

## Company

- [About](https://pathwai.care/about/)
- [AI info](https://pathwai.care/ai-info/): verified facts for AI assistants, with limitations and guidelines
- [Contact](https://pathwai.care/contact/): hello@pathwai.care
- [Changelog](https://pathwai.care/changelog/)

## Optional

- [Stripe](https://pathwai.care/product/integrations/stripe/): Save a card or take a one-time charge inside a flow step.
- [Authorize.Net](https://pathwai.care/product/integrations/authorize-net/): Save a card or charge it with Authorize.Net, tokenized by Accept.js.
- [HubSpot](https://pathwai.care/product/integrations/hubspot/): Send completed submissions to HubSpot through a webhook or the API.
- [GoHighLevel](https://pathwai.care/product/integrations/gohighlevel/): Create or update contacts with tags, custom fields and a list.
- [Zoho CRM](https://pathwai.care/product/integrations/zoho-crm/): Send completed submissions to Zoho CRM through a webhook or the API.
- [Healthie](https://pathwai.care/product/integrations/healthie/): Create or update Healthie patients from a flow step, via OpenLoop.
- [CarePortals](https://pathwai.care/product/integrations/careportals/): Sign-up, login, live product choice and consultations in CarePortals.
- [Junction](https://pathwai.care/product/integrations/junction/): Order an at-home lab test kit from a flow step.
- [Shen AI](https://pathwai.care/product/integrations/shen-ai/): Camera-based vital-signs capture inside a flow step.
- [Persona](https://pathwai.care/product/integrations/persona/): Verify government ID before a patient proceeds.
- [Plaid](https://pathwai.care/product/integrations/plaid/): Listed as an upcoming provider in the ID Verification step.
- [Segment](https://pathwai.care/product/integrations/segment/): Send PathwAI events to Segment through a webhook endpoint you run.
- [Google Analytics 4](https://pathwai.care/product/integrations/google-analytics-4/): Fire GA4 tags on PathwAI's dataLayer events through GTM.
- [Google Tag Manager](https://pathwai.care/product/integrations/google-tag-manager/): Load your container on every flow page and tag PathwAI events.
- [Mixpanel](https://pathwai.care/product/integrations/mixpanel/): Mirror your website's Mixpanel calls into the Data Platform.
- [Meta](https://pathwai.care/product/integrations/meta/): Server-side Conversions API events and Custom Audience sync.
- [Google Ads](https://pathwai.care/product/integrations/google-ads/): Server-side conversions and Customer Match via the Data Manager API.
- [TikTok](https://pathwai.care/product/integrations/tiktok/): Server-side Events API conversions and TikTok audience sync.
- [Microsoft Ads](https://pathwai.care/product/integrations/microsoft-ads/): Offline conversions matched by msclkid or hashed email.
- [Reddit](https://pathwai.care/product/integrations/reddit/): Listed destination; measure Reddit traffic with UTMs and webhooks.
- [Snapchat](https://pathwai.care/product/integrations/snapchat/): Listed destination; measure Snapchat traffic with UTMs and webhooks.
- [Pinterest](https://pathwai.care/product/integrations/pinterest/): Listed destination; measure Pinterest traffic with UTMs and webhooks.
- [X](https://pathwai.care/product/integrations/x/): Listed destination; twclid and UTM capture, plus webhooks.
- [StackAdapt](https://pathwai.care/product/integrations/stackadapt/): Listed destination; measure StackAdapt traffic with UTMs and webhooks.
- [Klaviyo](https://pathwai.care/product/integrations/klaviyo/): Write profiles, track events and subscribe people with your public key.
- [Braze](https://pathwai.care/product/integrations/braze/): Forward mapped flow events to Braze profiles as custom events.
- [Customer.io](https://pathwai.care/product/integrations/customer-io/): Send PathwAI events to Customer.io through a webhook endpoint.
- [Attentive](https://pathwai.care/product/integrations/attentive/): Send flow data to Attentive through a webhook endpoint you run.
- [Cal.com](https://pathwai.care/product/integrations/cal-com/): Embed booking calendars into a flow step.
- [Google Gemini](https://pathwai.care/product/integrations/google-gemini/): Gemini vision models for AI Scan steps, on your own key.
- [Anthropic](https://pathwai.care/product/integrations/anthropic/): Claude vision models for AI Scan steps, on your own key.
- [OpenAI](https://pathwai.care/product/integrations/openai/): GPT vision models for AI Scan steps, on your own key.
- [Zapier](https://pathwai.care/product/integrations/zapier/): Start Zaps from completed submissions with a catch hook.
- [Webhooks](https://pathwai.care/product/integrations/webhooks/): Send submissions and signed events to any HTTPS endpoint.
- [Terms of Service](https://pathwai.care/legal/terms/)
- [Privacy Policy](https://pathwai.care/legal/privacy/)
- [Cookie Policy](https://pathwai.care/legal/cookies/)
- [Careers](https://pathwai.care/careers/)
- [Press](https://pathwai.care/press/)