Meta Data Deletion

1. Overview

PathwAI Labs LLC (“PathwAI”) connects to Meta (Facebook) when customers authorize our platform to manage ad account integrations. If you remove the PathwAI app from your Meta account settings and request deletion of data we received from Meta, Meta sends us a signed data deletion request.

This page explains how those requests are handled and how you can check the status of a request using the confirmation code returned to Meta.

2. What Data PathwAI Receives From Meta

When a business user connects a Meta ad account through PathwAI, we receive OAuth credentials scoped to that organization’s integration. We do not store Meta app-scoped user identifiers in our application database. Conversion data sent to Meta through our CDP is controlled by each customer’s configuration and consent settings.

3. How To Request Deletion Through Meta

To trigger a deletion request through Meta’s platform:

1. Go to your Facebook Settings & Privacy → Settings.
2. Open Apps and Websites.
3. Remove the PathwAI app.
4. Click View Removed Apps and Websites, then View next to PathwAI.
5. Click Send Request to submit a data deletion request to PathwAI.

Meta’s documentation for this flow is available at Meta Data Deletion Request Callback .

4. What Happens After You Submit A Request

When Meta sends us your request, we acknowledge it immediately and return a confirmation code plus a link to this page. We review whether any records are associated with the Meta user identifier included in the request. If no matching records exist, the request is marked complete.

If you need help beyond the automated callback, contact us at [email protected].