How it works with PathwAI
PathwAI sends server-side conversion events from real outcomes, so your ad platform optimizes on qualified patients and paid conversions, not raw clicks. PHI and PII are stripped before send.
What you can do
- Send server-side conversions from real outcomes
- Optimize on qualified patients, not clicks
- Strip PHI and PII before anything is sent
Want to wire Snapchat into your flow?
We'll show how to send structured outcomes and intake data downstream, with PHI stripped before it leaves PathwAI.