Patients never feel like they've left your site.
Apply your brand across every step of the intake journey, colors, fonts, layout, in a single theme configuration. No CSS. No per-screen styling.
Single configuration
Set your theme once at the workspace or flow level. All steps inherit it automatically.
Colors & typography
Your primary, secondary, and accent colors alongside your font system, propagating to every step without per-screen work.
Mobile-first layouts
Layouts designed for the mobile patient journey: responsive, touch-friendly, no separate mobile configuration.
No custom CSS required
Everything you need for brand alignment is configurable through the theme UI. Advanced teams can add CSS, but never have to.
Why brand consistency matters in health intake
Health intake flows ask patients for sensitive information at a moment when trust is everything. When the intake step suddenly looks different from your landing page, patients hesitate, question whether they're in the right place, and abandon. A consistent brand experience, same colors, same fonts, same button style, keeps patients moving through the flow.
Most form tools apply their own visual chrome to your flows. PathwAI's theming system removes that chrome and replaces it with yours, so patients never feel like they've landed on a generic form tool.
What you configure in the theme editor.
One theme configuration covers the full patient journey, no step-by-step customization.
- Colors
- Primary, secondary, and accent colors applied across buttons, progress indicators, and interactive elements. Propagates to every step in the flow.
- Typography
- Google Fonts, a custom web font URL, or system fonts. The font applies across all step types: headings, body copy, and labels.
- Button style
- Radius, weight, and fill style for primary and secondary CTAs. Consistent across qualifying, intake, consent, and checkout.
- Layout
- Spacing, card corners, content width, and visual hierarchy. Conversion-focused layouts designed for mobile health journeys.
- Tone
- Patient messaging consistency step-to-step, especially important in sensitive clinical intake where trust and clarity reduce drop-off.
- Checkout appearance
- PathwAI's branding applies to the checkout wrapper. The Stripe payment form within can be styled via Stripe's appearance API to match your brand.
Common questions
Can we use our own custom fonts?
Yes. You can specify a Google Font, a custom web font URL, or fall back to system fonts. The font applies across all step types in the flow.
Can different flows have different themes?
Yes. Themes can be applied at the individual flow level, so a GLP-1 intake flow and an aesthetics flow for different brands can have distinct visual identities.
Does theming affect the checkout step?
PathwAI's branded theming applies to all steps, including the checkout step wrapper. The Stripe payment form within checkout uses Stripe Elements, which can be styled via Stripe's appearance API to match your brand.
Can we add custom CSS for advanced control?
Yes. Advanced teams can add custom CSS to flows for edge cases beyond what the theme UI exposes. Most teams don't need to.
Does the same theme work across mobile and desktop?
Yes. Themes are mobile-first by default. The same configuration renders responsively across all screen sizes without separate mobile styling.
See your brand in a live intake flow.
We'll apply your colors and fonts to a working draft during the demo so you can see exactly what patients will experience.