PathwAI's Reddit integration is a Reddit Conversions API destination listed in the Data Platform catalog. It is locked there, and a workspace cannot switch it on itself. Teams running Reddit campaigns can still measure that traffic in PathwAI: UTM parameters from the landing URL are saved with every flow run, and the Data Platform webhook destination can deliver consented events to an endpoint you run.
What data moves
- UTM source, medium, campaign, term and content are read from the landing URL and saved with the run.
- Through the webhook destination: mapped events with their consent state, to a URL you choose.
Where it is configured
The Reddit card appears under Data → Destinations, marked locked. UTM capture needs no setup. The webhook destination is under Data → Destinations → Webhook.
Use cases
Campaign reporting by UTM
Tag Reddit ads with utm_source=reddit and a campaign name to see which campaigns start and finish intakes.
Your own forwarding
Send consented completion events to an endpoint you run, which can report them to Reddit with your credentials.
How to set it up
- Add UTM parameters to the URLs in your Reddit ads.
- To forward events, add a Webhook destination under Data → Destinations and map the events to send.
- Ask PathwAI about the Reddit destination if you want delivery handled by PathwAI.
Good to know
- The Data Platform webhook destination sends only the events you add and switch on in its Event mapping tab. With a signing secret set, each request carries an X-Pathwai-Signature header with an HMAC-SHA256 of the body, and a failed delivery is retried before it is set aside.
Reddit integration FAQ
Does PathwAI send conversions to Reddit today?
Not directly. The Reddit destination is locked in the catalog. Events can reach Reddit through a webhook endpoint you run.
Can I see Reddit traffic in PathwAI?
Yes, through UTM parameters, which are saved with every run that starts from a tagged URL.
Is consent respected on webhook events?
Each webhook event carries the visitor's consent state, so your endpoint can drop events from people who did not opt in to ad tracking.
Want to see Reddit in a flow?
We can walk through where Reddit fits in your funnel and exactly which data it would receive.