Playbooks for growing a health brand online.
Guides, tool roundups and comparisons on patient intake, HIPAA-safe ad tracking and attribution, for the teams who run telehealth and DTC health programs.
About the PathwAI blog
The PathwAI blog is written for founders, operators and growth teams at direct-to-consumer health and wellness brands. Posts cover how to launch a telehealth program, how the provider, pharmacy, storefront and intake funnel fit together, and how to measure paid acquisition when health data is involved. Ready-made flows are on the templates page, and the changelog lists what shipped.
Browse by topic: Conversion, DTC, GLP-1, Growth, HIPAA, HRT, Intake, Peptides, Playbook, Telehealth. New posts also appear in the RSS feed.