PathwAI's Snapchat integration is a Snapchat Conversions API destination listed in the Data Platform catalog, where it is locked and cannot be switched on from a workspace. Snapchat traffic can still be measured in PathwAI through UTM parameters, which are saved with every flow run. The Data Platform webhook destination can deliver consented events to an endpoint you run for your own reporting to Snapchat.
What data moves
- UTM source, medium, campaign, term and content from the landing URL, saved with the run.
- Through the webhook destination: mapped events with their consent state, to a URL you choose.
Where it is configured
The Snapchat card appears under Data → Destinations, marked locked. UTM capture needs no setup. The webhook destination is under Data → Destinations → Webhook.
Use cases
See which Snapchat campaigns convert
Tag ad URLs with utm_source=snapchat and a campaign name, then compare starts and completions by campaign.
Forward conversions yourself
Post consented flow_completed events to your own endpoint, which reports them to Snapchat.
How to set it up
- Add UTM parameters to the destination URLs in Snapchat Ads Manager.
- To forward events, add a Webhook destination under Data → Destinations and map the events.
- Ask PathwAI about the Snapchat destination if you want PathwAI to deliver events.
Good to know
- The Data Platform webhook destination sends only the events you add and switch on in its Event mapping tab. With a signing secret set, each request carries an X-Pathwai-Signature header with an HMAC-SHA256 of the body, and a failed delivery is retried before it is set aside.
Snapchat integration FAQ
Does PathwAI send events to Snapchat directly?
No. The Snapchat destination is locked in the catalog. A webhook endpoint you run can forward events.
How do I attribute Snapchat traffic?
With UTM parameters on your ad URLs. PathwAI saves them on every run that starts from a tagged link.
What do webhook events contain?
The event name, timestamp, consent state and the properties a transformer allows.
Want to see Snapchat in a flow?
We can walk through where Snapchat fits in your funnel and exactly which data it would receive.