PathwAI's StackAdapt integration is a conversion destination listed in the Data Platform catalog. It is locked in the catalog and cannot be switched on from a workspace. Traffic from StackAdapt programmatic campaigns can be measured in PathwAI with UTM parameters, which are saved with every flow run, and consented events can be delivered to an endpoint you run through the Data Platform webhook destination.
What data moves
- UTM source, medium, campaign, term and content from the landing URL, saved with the run.
- Through the webhook destination: mapped events with their consent state, to a URL you choose.
Where it is configured
The StackAdapt card appears under Data → Destinations, marked locked. UTM capture needs no setup. The webhook destination is under Data → Destinations → Webhook.
Use cases
Programmatic campaigns in funnel reports
Tag StackAdapt creatives with UTM parameters to split starts and completions by campaign.
Your own conversion reporting
Forward consented events from the webhook destination to a service that reports them to StackAdapt.
How to set it up
- Add UTM parameters to the click URLs of your StackAdapt campaigns.
- To forward events, add a Webhook destination under Data → Destinations and map the events.
- Ask PathwAI about the StackAdapt destination if you want PathwAI to deliver events.
Good to know
- The Data Platform webhook destination sends only the events you add and switch on in its Event mapping tab. With a signing secret set, each request carries an X-Pathwai-Signature header with an HMAC-SHA256 of the body, and a failed delivery is retried before it is set aside.
StackAdapt integration FAQ
Does PathwAI send conversions to StackAdapt?
Not directly. The StackAdapt destination is locked in the catalog. A webhook endpoint you run can forward events.
How is StackAdapt traffic attributed?
Through UTM parameters on your campaign URLs, saved with each run.
Do webhook events carry consent?
Yes. Each event includes the visitor's consent state.
Want to see StackAdapt in a flow?
We can walk through where StackAdapt fits in your funnel and exactly which data it would receive.