PathwAI's TikTok integration sends conversion events from your flows to the TikTok Events API from PathwAI's servers. Each mapped event carries the ttclid from the ad click when present, plus SHA-256 hashed email, phone and external ID. Events go out only for people who consented to ad tracking. Purchases include value, currency and an order ID, and segments can be synced to TikTok audiences.
What data moves
- Events you map, such as flow_completed or purchase.
- ttclid, hashed email, hashed phone, hashed external ID, page URL and user agent.
- For purchases: value, currency and the order ID as the event ID, used to deduplicate against a browser pixel.
- For audiences: hashed email and phone of segment members who consented to ad tracking.
Where it is configured
TikTok is a Data Platform destination under Data → Destinations, configured with a Pixel Code, an Access Token and an optional Test Event Code. It is a locked destination in the catalog that the PathwAI team turns on for a workspace. Audiences are synced from Data → Activation.
Use cases
Optimize on finished intakes
Send flow_completed so TikTok campaigns optimize on people who completed an intake.
Value-based reporting
Send purchase events with value and currency to see revenue from TikTok campaigns.
Audiences from segments
Sync a PathwAI segment of consenting people to a TikTok audience.
How to set it up
- Ask the PathwAI team to enable the TikTok destination for your workspace.
- In TikTok Events Manager, copy the Pixel Code and generate an access token.
- Paste both into the TikTok destination, with a Test Event Code while you test.
- Map the events to send, confirm flows collect ad-tracking consent, and switch the destination on.
Good to know
- Events reach the ad platform only for people who consented to ad tracking, through a consent block marked for ad tracking or a call to window.pathwai.consent(). A run with no recorded consent counts as opted out.
- Question answers are not sent by default. An event carries only the fields a transformer you attach allows, plus hashed identifiers, click IDs and, for purchases, the value, currency and order ID.
TikTok integration FAQ
Can I add TikTok myself?
The TikTok destination is locked in the catalog. Contact PathwAI to have it enabled for your workspace.
Does TikTok receive health answers?
Not by default. Only fields a transformer allows are added to the hashed identifiers, click ID and purchase details.
How does PathwAI avoid double counting purchases?
The order ID is sent as the event ID, so TikTok can deduplicate it against a browser pixel that reports the same order.
Want to see TikTok in a flow?
We can walk through where TikTok fits in your funnel and exactly which data it would receive.